My Home Didn’t Sell! Now What?
POOR IMPRESSION
If your property received a lot of foot traffic but no offers, you may need to examine the impression you made on buyers who visited your property.
NOW WHAT? When we take on a new listing, we always walk through it with the homeowner and point out any repairs, updates, or decluttering that should be done to maximize its sales potential. We also share tips on how to prep the property before each showing.
YOU HIRED THE WRONG AGENT (OR WORSE, NO AGENT AT ALL)
Not all agents have the skills, experience, instincts, or local market expertise to devise a winning sales strategy in this challenging market. Also, selling your home independently can be risky and in 2021 the average FSBO homes sold for $105,000 less than the average home sold with the assistance of an agent.
NOW WHAT? Our multi-step Property Marketing Plan can help you sell your home for the most money possible, and in the process reconnect you with the excitement you originally felt upon first listing. It’s time for a new agent, new marketing, new buyers, and most of all… new possibilities.
PRICE IS TOO HIGH
Many homeowners are reluctant to drop their listing price. But the reality is, buyers may not seriously consider your property if they think your home is overpriced.
NOW WHAT? We are local market experts and have access to the latest market data and comparable sales in your neighborhood. We can help you determine a realistic asking price for your home given today’s market conditions. Just reach out for a free home value assessment!
The reality is, selling a home is rarely that simple as these three things. Homeowners who try to do it themselves—or receive bad advice—can end up stuck (months later) with a property that hasn’t sold.
If that’s you, don’t panic! We’ve outlined the top five reasons a home doesn’t sell—and action steps you can take to overcome each of these issues.
BAD TIMING
If your home didn’t sell after several months on the market, timing could’ve been a factor. Markets are driven by the law of supply and demand, and real estate is no exception.
What causes the shift between a seller’s market and a buyer’s market?
1. Interest rates, affordability, domestic growth, and the unemployment rate- even if a buyer was interested in your home, they may have passed on it if they couldn’t qualify for a mortgage at your asking price
2. Seasonal factors like weather, holidays, and school schedules
3. Unexpected events, such as a natural disaster or a stock market crash
NOW WHAT? Consult with a knowledgeable real estate agent. We’re in the field every day and have access to the latest market data. We can estimate how long a home like yours should take to sell given current market conditions and help ensure that your asking price is competitive.
INEFFECTIVE MARKETING
Did your home get a steady stream of showings when it was on the market? If not, you may need to try a new promotional strategy.
NOW WHAT? We employ a strategic Property Marketing Plan that uses the latest technologies to seed the marketplace, optimize for search engine placement, and position your home for the best possible impression right out of the gate.
This marketing piece is not intended as a solicitation for properties currently in an exclusive agreement with another Broker.
Sources: Forbes, Bankrate, Fannie Mae, National Association of Realtors, Realtor.com, The New York, CNBC, Times
